ONE TREE PLANTED
Our mission at potion is to care for the world we live in, from the products we make to the ways in which we give back to society and our environment. At potion, we strive to set an example for environmental leadership and responsibility, not just in the world of fragrance, but around the world.
In association with our partner One Tree Planted, we promise to plant one tree for every puchase of one of our Starter Packs or Vials. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. Ever taken an Aspirin? It comes from the bark of a tree! Learn more.
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Without urgent action, global waste will increase by 70 percent by 2050 according to the World Bank’s What a Waste 2.0. Driven by rapid urbanisation and growing populations, global annual waste generation is expected to jump to 3.4 billion tonnes over the next 30 years, up from 2.01 billion tonnes in 2016.
Sustainable luxury is the future. We are not an eco-friendly product seeking a premium image. We are a luxury product with sustainable values.